PMO sought a report from Tourism Ministry for Incredible India Campaign

PMO has asked the whole report till Sunday evening from Tourism Ministry after removing Aamir Khan as a brand Ambassador from Incredible India campaign. Principle Secretary Nripendra Mishra has to submit the report till Sunday evening. What Information did PMO ask from the report : -According to one media report PMO has asked the report from Principle Secretary in this issue. -He has asked for everything Campaign chronology, Facts and the contract with Aamir Khan. -Amitabh Bachchan is to be the new Brand Ambassador of Incredible India. What did Tourism Minister Said : Mahesh Sharma said the contract with advertising agency McCann Worldgroup for the campaign had expired. “Our agreement was with a media agency, namely McCann. That was for a particular work. They have completed that project. Hence, that contract is now . What did Aamir said : According to PTI, Aamir said, 'I am always happy for serving my country and what all project that I have done till now of public service, that I have done totally free, charged nothing and will do this future also.' Will see till three years : According to the source. '‘Atithi Devo Bhava’ commercial will be seen on the TV for next three year as lots of money and time is used in it.' Why was Aamir Khan removed from the campaign :                                                                                                                                           This due to the intolerance statement said by Aamir Khan in an award function and lots of people criticised him for that. Aamir Khan said a statement : On getting over of the contract of 'Incredible India' he said, ' I respect the Government decision. It is government wish to take whom for any campaign.' India will always be Incredible.