Sui Dhaaga Logo: An Attempt that won several hearts!

sui dhaaga

The upcoming movie Sui Dhaaga, starring Anushka Sharma and Varun Dhawan is set to release on the 28th of September,2018.  Sui Dhaaga is a Sharat Katariya directorial, this Indian film director and screenwriter is known for his romantic-comedy movie “Dum Laga Ke Haisha“. The film, Sui Dhaaga will be produced under the banner of Yash Raj Films by Maneesh Sharma. The producer and actress duo has previously collaborated for movies like “Band Baaja Baraat” and “Ladies vs. Ricky Bahl“. Now yet again the duo is back with a new and experimenting theme “Sui Dhaaga“.

According to the reports before Varun joined the cast Ranbir Kapoor was supposed to play the lead role but Ranbir opt out of the movie. After which the team of Sui Dhaaga approached Varun and went on to shooting the movie. Last spotted in the Biopic movie Sanju, now Sharma will be seen opposite to Varun Dhawan who was last spotted in a Shoojit Sircar directorial movie- October.

Now, that the movie is all set to be released in September this year, the marketing team got their hand into something really interesting. According to the YRF YouTube channel the two star told about the story behind the logo of Sui Dhaaga.

According to the two stars the marketing team of Sui Dhaaga came up to them while they were preparing for the shoot with a stencil. Anushka and Varun were then asked to make a logo out of it  but then they came up with another idea. The marketing team of Sui Dhaaga stepped towards the known and unknown artists and a plethora of stencils were sent out to them to prepare a logo for the movie.

The idea literally touched the hearts of the artist who made their living with their art and some who did it just as a hobby. The marketing team of YRF even approached some tribes who knew the art of embroidery but didn’t knew what was logo. After all the logos were done and collected now it was the time for selecting one which was nearly impossible because of the wide range of art work they received. This small experiment won several hearts out there.  Let’s see if the movie will also touch the hearts of its viewer’s or not.

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